best free ecommerce website builder

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There is no shortage of options to create an online store these days. But doing it for free? Not actually that simple. The choice in platforms is limited, and on top of that, you have to do without some of the features reserved for paying users.

So we thought we’d investigate the best free ecommerce builders out there. In each paragraph below, you’ll read about their pros and cons, and our general experience with the platform.

Ready to start selling online without paying? Here we go:


Founded in 2011, Sellfy’s mission is “to empower creators from around the world to earn a living doing what they love.” Their offering is unique in that you can sell everything from physical to digital products, as well as ‘print on-demand’. Unfortunately, you won’t be able to sell digital products on the free plan, but there are plenty of great features you can benefit from.

sellfy free ecommerce builder

What we like:

  • Unlimited sales: Some builders limit the number of sales you can make a day/month/year, not Sellfy. Accept payments online via PayPal or Stripe
  • No transaction fees: None of the Sellfy plans charge transaction fees, not even the free plan
  • Print-on-demand products: This is quite a niche feature from Sellfy. Those who need this service will be hard-pressed to find it in other website builders. Note that you will be charged only when you make a sale
  • Discount codes: It’s great to have this option since they can help to boost sales and reward loyal customers
  • SEO options available: You can add a meta description for each product

What we don’t like:

  • 10 product limit: Depending on what you’re selling, this may not be enough for you, even if you’re just starting out
  • No digital products on free plan: If you wish to sell digital products such as ebooks, music and photography files, you’ll need to upgrade to the paid plan ($29/month)
  • No custom domain: You’ll have to use the domain
  • Requires card details: You’ll need to give Sellfy your credit card details upon sign up to cover charges for print on-demand order fulfillment

Sign up for a free trial here:


This US-based website builder is one of the most popular free website builders as they power over 50 million websites. Weebly’s ecommerce features are excellent, for example, you get taxes automatically calculated, a powerful inventory management system and coupon codes.

Find our complete Weebly e-commerce review here: Create a free Weebly Online Store ... Weebly Online Store Review 2014-08-21T16:33:24.000Z

A few years ago Weebly was acquired by Square, the online payment giant, and they decided to offer (most of) Weebly’s slick ecommerce features in their free plans too – very generous.

What we like:

  • Unlimited products: With the free plan, you can list as many products as you wish.
  • SSL included: Accept payments safely.
  • Easy to use: Weebly is one of the easiest to use store builders out there. Its drag and drop editor makes it simple and intuitive.
  • Superb blog: If you’d like to create a blog to complement your online store, Weebly offers one of the best ones out there.
  • Scalability: Weebly’s ecommerce capabilities are top-notch, so if your online store grows, they’ll be able to accommodate it.

What we don’t like:

  • No offline payments: Unfortunately you won’t be able to offer any offline payment methods such as cash on delivery.
  • Not free outside of the US: We’ve heard reports from users outside of the US, who didn’t see the free ecommerce option.

Sign up free here:


Known primarily for their website builder, Webstarts also lets you add an online store for free. It is, in general, a very generous free plan. This is probably why 4M users rely on it for their online presence.

webstarts create free online store

Now, creating the store is also a pretty smooth experience. If you’ve ever used Wix, the feeling is very similar, as you can move items easily on the page. You can also adapt them for mobile screens, as templates aren’t automatically responsive. The interface is a bit dated, but it’s not bad for a free offer.

What we like:

  • 1Gb of space: enough for a decent selection of items.
  • Sell everything: you can sell digital items and physical goods.
  • Generous free plan: sell 10 products and make up to 20 sales a day. More than most small stores will need.
  • Unintrusive advert: it’s in the footer and doesn’t look obnoxious.
  • Good payment options: Stripe, WePay, Authorize.Net and PayPal are supported.

What we don’t like:

  • No SKU numbers: but you can track your inventory.
  • No SEO options: title tags, descriptions & personalized URLs for products and categories are missing.

Sign up free here:


Not to be mistaken with Mozilla, this small Latvian company isn’t a household name, but they have one feature that big companies don’t: multilingual websites for free.

mozello online store

The same applies with their online store offer. Free deal, multilingual options. You can sell up to 5 products, which isn’t too bad, but other providers offer more.

Unfortunately, working with their editor isn’t as fun or flexible as we’d like. For instance, you can’t add image galleries to all the pages.

What we like: 

  • 500MB of storage: good for small stores.
  • Multilingual option: you can sell in numerous languages.
  • Inventory tracking: good for replenishing stocks.
  • Product variant and options available: for example, shoes in different colors, sizes, materials, etc…
  • SSL: is included.

What we don’t like:

  • Basic system: your ecommerce will be pretty unsophisticated.
  • Physical goods only: you can’t sell digital products.
  • No credit card payments: Stripe only comes with premium plans.
  • Number of products: Unfortunately you can only sell up to 5 products for free.

Sign up free here:


Squareup comes from Square, the famous Point of Sale system available for smartphones, desktops and tablets. It is like a portable version of your store that can be used to sell and manage payments everywhere with Internet.

square ecommerce website builder

Since they process online payments (for example Weebly uses them), you can also create an account with Square and open a free online store.

It’s not the most obvious solution, but it works! You can sell your items in person, and also on the web. You don’t have to pay monthly fees, but they take 3% of every transaction.

What we like: 

  • Great P.O.S: obviously, combining your online store with Square is what makes it appealing. You can sell all kinds of things face to face, from services to concert tickets.
  • Sell tickets: Square’s system comes with a feature to sell event tickets.
  • Inventory tracking: manage your stock easily.

What we don’t like:

  • Digital sales option: there is the option to sell digital products, which in itself is great. However, it’s a bit inconvenient, since you have to send the items to your customers manually.
  • Poor SEO options: no title tags or customizable URLs, among others.
  • Limited payment options: PayPal isn’t supported, for instance.

Sign up free here:


Freewebstore displays the number of store owners who chose their product on their landing page. At the time of writing, it’s around half a million users. Their motto “eCommerce for everyone” seems to make sense for a lot of people.

freewebstore ecommerce free website builder

It’s certainly not a bad deal as you can sell an unlimited number of products for free, and SSL is included. The designs are ok, if a bit dated, but they are responsive for mobile phones and tablets.

What we like:

  • Free SSL.
  • Numerous online payment processors: Stripe, PayPal, Skrill, 2Checkout and more are included.
  • No transaction fees.
  • Unlimited number of products
  • Advanced features: import / export products via CSV and abandoned cart, amongst others – some of these may be available with paid plans only.

What we don’t like:

  • Dated and complex backend: it’s not exactly intuitive or fun to create an online store.
  • Physical goods only: can’t sell digital products online.

Sign up free here:


Strikingly’s mission is to let you “build your brand” and “conquer the world”. Apart from that, there’s not much information about them online, except that their product is free and includes a web store.

Strikingly free ecommerce website builder

The main catch is that you can only sell one product for free. Also, they only let you create single-page layouts. This isn’t bad if you want a minimalist website, but not great for SEO. Let’s see more of their pros and cons below.

What we like:

  • Good designs: they are modern and responsive.
  • Numerous online payment processors: PayPal, Stripe, and offline payments are accepted.

What we don’t like:

  • Only sell one product: you have to pay to sell more.
  • Limited template choice: limited for the websites, and there are even fewer for ecommerces.
  • SEO-limitations: mostly due to the one-page template.

Sign up for a free account here:

Find out more in our Strikingly Review.


A young Dutch provider in the ecommerce scene, MyOnlineStore has a small staff of 24 and around 40 000 stores to their name.

myonlinestore create a free ecommerce

We published our test store without problem, but the backend did mention that it was in the Beta stage at this point. Aside from that, the pros and cons are as follows:

What we like:

  • Good designs: modern and responsive.
  • Payment options: online and offline are supported. Even Bitcoins!
  • Multilingual system: to create your site in your preferred language.

What we don’t like:

  • No SSL included.
  • Limited template choice.
  • Expensive premium plans.
  • Still in Beta stage: maybe MyOnlineStore needs a bit of time to grow.


Something a little different here, as the strangely named Ecwid is actually an ecommerce plugin you can add to any existing site. It’s a very interesting proposition that has won nearly 1M people over.


The free option lets you sell 10 items, and the plugin is available in 50 languages. As you can read in our complete review, it’s a perfect mix between a dedicated ecommerce solution and a budget online store. Indeed, the premium prices are reasonable if you choose to upgrade from the free option.

What we like:

  • Powerful features: even the free option lets you set taxes, manage articles and create coupons, amongst others.
  • 20+ payment processors: PayPal, 2Checkout, and many more.
  • Intuitive and easy to use: the interface and user experience are top-notch.
  • SSL integration.
  • Sleek product presentation: carousels, galleries, you get tons of options to display your wares.

What we don’t like:

  • You need an existing website: you need to take that into account for your costs and ease of use.
  • SEO could be cleaner: for example, Ecwid adds product IDs to the URLs.

Sign up free here:

WooCommerce + WordPress with free hosting

You might already know that you can use WordPress for free, and the good news is that their most popular plugin for online stores is also gratis. WooCommerce is a fantastic tool that lets you do everything that big online stores can.

Find our fully detailed review here: To try WooCommerce, click here: ... WooCommerce Review: Best eCommerce plugin for WordPress? 2015-12-14T15:59:58.000Z


One thing to mention is that WordPress doesn’t come with free hosting, so you might still have to pay a bit. It is possible to find free hosting providers (like 000webhost), but don’t expect the best uptime and speeds from them.

You can read our complete review of WooCommerce here, but the main takeaways are that it’s incredibly powerful, but not exactly a cinch for beginners.

What we like:

  • Powerful features: there isn’t much you can’t do with WooCommerce.
  • Great for SEO: all the options you could want here too.
  • Works well for large stores.
  • SSL integration (if your web host allows it).
  • Sleek product presentation: carousels, galleries, you get tons of options to display your wares.

What we don’t like:

  • Very technical: WooCommerce isn’t exactly easy to set up.
  • Need to use WordPress: and be fairly proficient at it. That also means finding your own hosting provider.
  • No support: you only have the forums to trawl for information.
  • Can become costly: WordPress in general can be a money pit if you buy extra themes, plugins and developer time.

More information about WooCommerce

Overview of the best (free) store builders

Provider Ads Product limit SSL Product types
Sellfy Logo in footer Unlimited Included Physical only


Logo in footer Unlimited Included Digital & physical
Webstarts Logo in footer 10 products Included Digital & physical
Mozello Link in footer 5 products Not included Physical only
Squareup Logo and link in the footer Unlimited Included Digital & Physical
Freewebstore Overlay bar in the header Unlimited Included Physical only
Strikingly Overlay in footer 1 product Not included Physical only
MyOnlineStore Link in the footer 25 products Included Physical only


No ad 10 products Not included, but you can integrate it Physical and digital


Removable logo in footer Unlimited Not included, but you can integrate it Physical and digital

What will I miss with a free online store?

Selling online can be difficult if people don’t trust your business, and the main problem here is with the domain name. Most free ecommerce platforms won’t get you a custom .com or a .net domain name. These always cost money. Instead, you’ll piggyback on the provider’s domain, so your store URL will be something like:

Providers who offer free online stores also make up some of the cost by selling advertising space. Most of the time it’s just for their own platforms, but sometimes it’s for other services. In any case, adverts don’t look super professional.

Finally, you’re pretty likely to miss out on features. Most providers will reserve their best templates or options for paying users only. Likewise, SSL, or secure encryption is a must-have for ecommerce stores, and you won’t always get it for free.

Why are they offering free stores?

Good question. Most of the time, the platforms operate on a freemium model. Your basic site is free, but when you want to expand (add more products for example,) you have to pay. And you’re more likely to choose the easy option of paying a bit more with the same provider than moving your entire store to an entirely new host.

This is why we recommend you take into account the premium plans as well as the free ones. It might be highly beneficial in the long run. If you are serious about ecommerce, we’d suggest you to check our store builder comparison tool to find the best solution for your project.

Is my SEO going to be OK with a free ecommerce builder?

In all likelihood, your SEO will suffer. Non-custom domain names are a big problem with search engines like Google.

We can’t guarantee that you won’t rank with a free solution for a very specific niche, but if you’re set on acquiring customers via Google, you’re better off paying for a custom domain at least.

There are a few places where you can get a free domain name. is one of them. The downside here is, though, that the available endings – tk, .ml, .ga – don’t exactly scream “trust me!” since they are relatively unusual.

> Is Shopify SEO-friendly?

Free ecommerce platforms to create online stores: conclusion

Free online stores should be considered for test runs. Maybe your sales will take off, and you’ll need to move to a better ecommerce website builder. Maybe you’ll need to add more products and expand.

In any case, they are not recommended for serious, long term online stores. The paid plans of Sellfy, Weebly, Shopify and BigCommerce are much better solutions for ambitious ecommerce owners.

Why not read our Weebly ecommerce review, our Shopify review (which has some great free themes), our BigCommerce review, or our Shopify vs BigCommerce comparison next?!

Finally, also remember that just because you build it doesn’t mean they’ll come. If you are going to rely on organic search results to bring in customers, a paying online store solution with better SEO options is a must.


Find more information about how to start an online store with our free guide


If you have any questions, please leave us a message!


Latest updates:

02 Nov 2021 – Added Sellfy
22 April 2021 – Mozello online store: now only up to 5 products with the free plan
07 May 2020 – Weebly doesn’t seem to offer their free ecommerce package outside of the US

About Josep Garcia, M.A. Multimedia Applications (UOC)

josep garcia

Hi there, I am Josep Garcia. Since 2014 I've been testing and writing about website builders and hosting services, and I share all my learnings at I hope you enjoyed this article, but of course, if you have any questions, please leave me a comment below.

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